When Samskara Digital took over the social media marketing for JCN, we quickly realized that we were posting the same messages to the same followers every time (definition of insanity?). So we identified the target audiences, refined the ad messaging and proceeded to increase their lead generation by 200% to each of their campuses. Over the years, we expanded/refined the target audiences by demographics and interests further proving the power of social advertising.
How do you recruit students for a new digital marketing degree? Well...using digital marketing strategies of course! For FDU, Samskara Digtial was responsible for everything from defining the target audiences, developing the landings pages, securing the appropriate urls, and executing an extensive marketing campaign. Our marketing campaigns ranged from display advertising to building out email nurture campaigns to developing a video strategy. All with fantastic results!
Dominican College started a new degree program that needed awareness and prospective students leads from existing students, transfer students as well as a targeted group of working professionals in the community. Our strategy included targeting each of these personas in a tightly geofenced areas and email blasts all of which linked to landing page with a form fill. We worked closely with our partner agency GMLV and needless to say, our omnichannel approach was a great success.
Every year, MKA would try to recruit all different ages of students from elementary to high school however this year they decided to have a more refined and targeted approach to their marketing. Along with our partner agency, GMLV, we created a social and PPC campaign that attracted only those parents of toddlers or preschool age. Enrollment for Fall 2022 saw an increase for this age group!
Besides the higher education industry, Samskara Digital has helped many businesses gain their footing in their respective industries. From food subscription business models to local news and interior design, Samskara Digital has helped each one with great success.