About Us

As an experienced strategic marketer with over 20 years of experience in digital and traditional media, Madhavi understands and articulates the media world as we know it today.  She has built websites with teams of developers and designers as well as written and executed sales and marketing strategies.  She considers herself a 'geek at heart' and thus has always understood the impact of technology on consumers and companies alike.  Passionate about digital marketing, Madhavi helps other business owners take their business to the next level.  Driven by the belief that every entrepreneur should love what they do and live a well balanced life, Madhavi assists business owners to leverage the power of the internet and create a more streamlined business with more clients and more profits.  After 20 years of hard work, perseverance and working for several media and pure play internet companies, she can now offer entrepreneurs advice and strategies to build and grow their business.

Abid is a really smart guy (as in graduated early from Harvard kinda smart) that has been in the technical and digital field for over 15 years.  He's been at Microsoft, Amazon and currently the Director of Personalization at Nordstrom.  He will be guest blogging and consulting for Samskara as I have finally convinced him a few weeks ago!

An accomplished media professional well-versed in strategy development, integrated offline and online media planning, buying and execution solutions

Donna’s true trademark is her ceaseless energy. She is a double espresso in a Dixie Cup, which is exactly what our clients need to thrive in the complex, ever-changing world of media opportunities. 

Why call my business Samskara Digital when I could easily have gone with Saifee Digital or something more mundane.  

I wanted a story to tell…a narrative about why I am doing this and what it means to me.     

When I was thinking about my business and what my value proposition would be for other businesses, I thought about my strengths and the self discovery process I went through with the Gallup Strengths Finder.  After over 300 questions about management style, response techniques, and ethics, it delivered the following 5 strengths:: 

Activator – like to get things done  

Responsibility – accountable to achieving goals  

Futuristic – visionary  

Communication – find it easy to put thoughts into words  

Positivity – enthusiastic  

So where do I go from here….What differentiates me from others…I went back to my roots in Indian culture and tradition.  Reaching into my heritage for a Sanskrit word that means all of those is a tall order so I landed on the one that I felt was the most important for MY business and YOURS….Activator – loosely translated 

SAMSKARA 

Activate my help…activate your business. 

Even the highly regarded Deepak Chopra had this to say about the word ‘Samskara’:   A samskara is a groove in the mind that makes thoughts flow in the same direction. Buddhist psychology makes sophisticated use of the concept by speaking of samskaras as imprints in the mind that have a life of their own.  

Putting the various definitions in context with my own narrative – someone with expertise in media, impressions, audience reactions/imprints – it made perfect sense for me to go with Samskara Digital.  It’s MY narrative