About Us

With over two decades in strategic marketing across digital and traditional media, Madhavi brings valuable insight to today's rapidly evolving business landscape. Her experience spans website development, marketing strategy creation, and campaign execution—expertise developed through roles at established media companies and innovative internet startups.

A self-described "geek at heart" and early adopter of emerging technologies, Madhavi has a unique ability to anticipate how digital innovations reshape business opportunities and consumer behavior.

She founded Samskara Digital with a clear mission: helping small business owners leverage digital tools to achieve meaningful growth while maintaining work-life balance. Madhavi believes entrepreneurs should love what they do while living balanced lives—a philosophy embedded in her practical, results-oriented approach.

Working with clients, she creates streamlined digital strategies that deliver more visibility, qualified clients, and increased profits. After navigating the digital revolution firsthand for two decades, Madhavi offers entrepreneurs a proven roadmap to sustainable success in today's complex digital marketplace.

Why call my business Samskara Digital when I could easily have gone with Saifee Digital or something more mundane.  

I wanted a story to tell…a narrative about why I am doing this and what it means to me.     

When I was thinking about my business and what my value proposition would be for other businesses, I thought about my strengths and the self discovery process I went through with the Gallup Strengths Finder.  After over 300 questions about management style, response techniques, and ethics, it delivered the following 5 strengths:: 

Activator – like to get things done  

Responsibility – accountable to achieving goals  

Futuristic – visionary  

Communication – find it easy to put thoughts into words  

Positivity – enthusiastic  

So where do I go from here….What differentiates me from others…I went back to my roots in Indian culture and tradition.  Reaching into my heritage for a Sanskrit word that means all of those is a tall order so I landed on the one that I felt was the most important for MY business and YOURS….Activator – loosely translated 

SAMSKARA 

Activate my help…activate your business. 

Even the highly regarded Deepak Chopra had this to say about the word ‘Samskara’:   A samskara is a groove in the mind that makes thoughts flow in the same direction. Buddhist psychology makes sophisticated use of the concept by speaking of samskaras as imprints in the mind that have a life of their own.  

Putting the various definitions in context with my own narrative – someone with expertise in media, impressions, audience reactions/imprints – it made perfect sense for me to go with Samskara Digital.  It’s MY narrative