Digital Strategy

OPPORTUNITY

Let’s review your marketplace and set objectives – by using these six key activities to define your digital opportunity through marketplace analysis:

  • Review digital marketing capabilities
  • Review performance using key performance indicators (KPI)
  • Summarize your customer personas and customer journey maps
  • Audit your brand and benchmark competitors
  • Review influencer outreach, co-marketing and intermediaries
  • Define objectives with conversion spreadsheet models to quantify opportunity

STRATEGY

Create digital strategy

Review how your digital proposition will be executed and communicate it using digital targeting techniques:

  • Select target market segments and personas.
  • Define digital targeting approaches
  • Define your online value proposition (OVP) including review of business and revenue model, brand positioning and integration with traditional channels
  • Review marketing mix for online options for the 4Ps – Product, Price, Promotion and Place

ACTION

Implement and manage digital marketing communications

Make smart budget investments and optimise your digital communications across all key customer touchpoints:

  • Reach: Build your audience by integrating paid, owned and earned media
  • Act: Using content marketing and persuasion to prompt brand interaction and leads
  • Convert: Use conversion rate optimization to boost online and offline sales
  • Engage: Develop customer loyalty and repeat