Tag: service strategies

New, New, New

Activating your business in the digital age

Its been a while since I have posted on my own site…not because I have nothing to say…but because we have been very busy!

We have helped many businesses in the last 6 months to accomplish many things from developing a mobile app, creating a new branding strategy, executing a digital marketing campaign AND even building a few websites!

I have not only focused on my clients but I also started on a new direction and have been teaching a upper level digital marketing course at State University of New York/Fashion Institute of Technology! Yes…I helped usher in 83 new digital marketers into the working world!

Keep your eye on this site as over the next few weeks, I will be introducing a new division of Samskara Digital!

Are you in a transitional business? Should you be?

A quote in a recent HBR article:
The examples of companies that they sited were interesting:
Uber (clearly disruptive)
Tesla (disruptive distribution model)
Netflix
But the ones that struck me as super interesting:
UPS and Schwab
While Schwab was a historical transformation (it happened years ago) – it was UPS  that struck me.  You would think that UPS wasn’t in an industry that could be streamlined any further however they have recently purchased a CloudDDM which is a 3D printer company.  They have installed a bevy of 3D printers in the middle of their campus and can now 3D print parts and send to their shipping facility across the ‘alley’ and get them to the clients’ customers within 24 hours!  Thats interesting because someone at UPS realized that the 3D printers could impact their business if the printers were getting closer and closer to the end client.  They jumped into the business and help facilitate a faster response for THEIR clients which in turn generates a different revenue stream (digital manufacturing) for themselves.  Even though it won’t happen for years or even decades – they are transitioning.
For more details on the Schwab and the other businesses – read the whole article here
What does this have to do with you and your business?  Look at the top quote again:
Ultimately, all businesses are transitional — we just can’t predict precisely when or how.
Keep looking ahead to see what could happen or may happen and plan a strategy for addressing it.
I can help with that.  Getting an outsiders opinion on where your current business is always a good idea….