Quite simply – your brand is your promise to your customer. So whether you created a brand on purpose (with intent and thought) or you didn’t – you have one. ‘Your brand’ tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
SO – are you the new edgy entry in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people.
Who you are is based on what need you satisfy in your customers or what pain points you can help them with….
Figuring out your brand is not easy and can be kinda uncomfortable. Start with the basic questions about why you started your business in the first place and then ask yourself:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
From this, create a few key messages about your product/service but in elevator pitch form (describe your business in the time it takes to get to 7th floor), write a tag line, get a logo, and continuously refine based on market/industry trends – yes its an ongoing process.
Need to bounce ideas off someone who has been there done that? Call me ===>