If you know your customers…you CAN grow your business. So true yet so many don’t understand what it means to know your customers.
Whenever I speak with clients (or prospective clients), I ask ‘Where do your customers come from?’ I invariably get the answer…oh I have people coming from across the country or globe! Which is great but really how many people will come from 3000 miles away to buy a chevy? Answer that question with 99% of your customers in mind and not the 1% that memorable.
It’s 2018 and almost everything can be done online from getting an education to buying a car to ordering supplies for your house. So how do you get people to your online site to do this….
First, you have to know who they are, what are their likes, dislikes, wants, needs, must haves, should have etc.
It sounds like a lot of work and it is, but you can do it – sit for a few minutes and identify your customer by creating a buyer persona. There are places online or companies that will help you (including me of course) such as the Facebook Audience Insights or Hubspot’s Make my Persona
Once you’ve done that, you can go about finding and reaching reaching them online.
Need help? Reach out to us and we’ll help with everything from target audience strategy to branding.