Helping your business to thrive in a digital world

If you know your customers…you CAN grow your business.  So true yet so many don’t understand what it means to know your customers. Whenever I speak with clients (or prospective clients), I ask ‘Where do your customers come from?’ I invariably get the answer…oh I have people coming from across the country or globe!  Which is great Read more…

Its been a while since I have posted on my own site…not because I have nothing to say…but because we have been very busy! We have helped many businesses in the last 6 months to accomplish many things from developing a mobile app, creating a new branding strategy, executing a digital marketing campaign AND even building a Read more…

There’s a lot of hype about “Big Data” and how it’s answer for big companies trying to use their massive data stores to find hidden gems of insight.  Even in big companies with millions on the line and Petabytes of data, front line managers still rely more on gut instinct than hard data. The reason more managers Read more…

A quote in a recent HBR article: “Ultimately, all businesses are transitional — we just can’t predict precisely when or how.” The examples of companies that they sited were interesting: Uber (clearly disruptive) Tesla (disruptive distribution model) Netflix But the ones that struck me as super interesting: UPS and Schwab While Schwab was a historical transformation (it Read more…

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07/05/2019 at 2:19pm
Online shopping services, like one or two-day shipping, create a lot of waste. Now, companies are investing in new services & technologies to make shipping more efficient & environmentally conscious. https://t.co/hRMqX8AmSV
03/15/2019 at 7:03am
sometimes they are and sometimes they aren't #digitalmarketing #branding
Brands Are Not Our Friends by @ibogost https://t.co/zG2ZU5RUow