Tag: blogging

New, New, New

Activating your business in the digital age

Its been a while since I have posted on my own site…not because I have nothing to say…but because we have been very busy!

We have helped many businesses in the last 6 months to accomplish many things from developing a mobile app, creating a new branding strategy, executing a digital marketing campaign AND even building a few websites!

I have not only focused on my clients but I also started on a new direction and have been teaching a upper level digital marketing course at State University of New York/Fashion Institute of Technology! Yes…I helped usher in 83 new digital marketers into the working world!

Keep your eye on this site as over the next few weeks, I will be introducing a new division of Samskara Digital!

I intend to write out loud

“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” (Andrew Sullivan)
A while back I launched a bunch of people on blogging for the company that I was working for – centraljersey.com.  I distinctly remember that I not only had to explain what blogging was but why they should do it, how often, and what to blog about.  Ironically I never actually had one myself but instinctively I knew what we needed and how to get it from people outside my news organization.
So here I am 7 yrs later and I am finally doing it.
What should you expect from me?
I blog not only to ‘espouse my expertise’ but just when I see really cool ideas, businesses, ads, marketing.  If you would like to get my opinion about digital marketing and advertising in this day and age after 20+ years in the industry (and I haven’t already dug into it) – let me know.  shoot me a quick email:  mksaifee@gmail.com or dm me @msaifee!