Tag: analytics

What time do you send email to your client list?

Did you know that you there IS a best time to send an email and have it be read (or atleast opened)?

Yes, you can schedule your emails to be sent to EACH of your clients based on their historical common open rate. That is a huge plus if you regularly send emails and just ‘hope they get opened’!

What about what device do most emails get opened? Mobile devices currently rank the highest.

There are great times to send a marketing email for your particular industry too. For example, the obvious one is for restaurants – it makes sense to send an email when planning for lunch or dinner is going one (between 11a-12p for lunch and 4-6p for dinner) but what about other industries?
Here is a great article on typical open and engagement rates:

The State of Email Engagement: When, Where, and How People Engage with Email

Don’t want to read the whole report – call us we know when and how to do it!

If you know your customers, you can grow your business

If you know your customers…you CAN grow your business.  So true yet so many don’t understand what it means to know your customers.

Whenever I speak with clients (or prospective clients), I ask ‘Where do your customers come from?’ I invariably get the answer…oh I have people coming from across the country or globe!  Which is great but really how many people will come  from 3000 miles away to buy a chevy? Answer that question with 99% of your customers in mind and not the 1% that memorable.

It’s 2018 and almost everything can be done online from getting an education to buying a car to ordering supplies for your house. So how do you get people to your online site to do this….

First, you have to know who they are, what are their likes, dislikes, wants, needs, must haves, should have etc.
It sounds like a lot of work and it is, but you can do it – sit for a few minutes and identify your customer by creating a buyer persona. There are places online or companies that will help you (including me of course) such as the Facebook Audience Insights or Hubspot’s Make my Persona

Once you’ve done that, you can go about finding and reaching reaching them online.

Need help? Reach out to us and we’ll help with everything from target audience strategy to branding.

New, New, New

Activating your business in the digital age

Its been a while since I have posted on my own site…not because I have nothing to say…but because we have been very busy!

We have helped many businesses in the last 6 months to accomplish many things from developing a mobile app, creating a new branding strategy, executing a digital marketing campaign AND even building a few websites!

I have not only focused on my clients but I also started on a new direction and have been teaching a upper level digital marketing course at State University of New York/Fashion Institute of Technology! Yes…I helped usher in 83 new digital marketers into the working world!

Keep your eye on this site as over the next few weeks, I will be introducing a new division of Samskara Digital!

“Big Data” for Small Business?

bigdata_smallbusiness

There’s a lot of hype about “Big Data” and how it’s answer for big companies trying to use their massive data stores to find hidden gems of insight.  Even in big companies with millions on the line and Petabytes of data, front line managers still rely more on gut instinct than hard data.

The reason more managers don’t use data, and the reason I think that many other businesses don’t use it, is that it seems too technically complex and not worth it.  The term “Big Data” makes it seem like only the Amazon’s of the world with armies of data scientists can make sense of this stuff.

The truth is that there’s great, free technology out there to help any sized business use data — and it doesn’t need to be “Big”.  It starts with the crucial first step of being really clear about what business outcome you want to achieve through your digital marketing spending and your website.

You spend money on advertising to bring in visitors, but wouldn’t you love to know how many new visitors stick around and actually browse your site?  And does your website do a good job selling what you have to offer so visitors actually “convert” by making a purchase or providing an email so you can follow up?

These are all questions you can answer with hard data using totally free tools like Google Analytics that are painless to set up and really powerful.  If you want to go deeper on this, there’s a great post by Avinash Kaushik, that lays this out really simply.

OK, so what do you do once you have data?  Well, now is where it gets fun – you get to be a scientist!

If lots of visitors are leaving your home page immediately, you can try to change the copy, style or layout to see if it gets more visitors to stick around.  In my experience working on big e-commerce sites, the big winners end up being the trivial little tweaks — a bigger font, a larger image, or different copy.  And again, tools are available that plug-in to popular web publishing platforms that let you set up and run web experiments easily with no software development.

The key is to just start, keep it simple, and keep doing it.  The more you test, the more chances you have to find winners.

The bottom line is that all businesses can be a lot more efficient and effective by using data.  And the data doesn’t have to be “big data” to be really powerful.