Helping your business to thrive in a digital world

If you know your customers, you can grow your business

If you know your customers…you CAN grow your business.  So true yet so many don’t understand what it means to know your customers.

Whenever I speak with clients (or prospective clients), I ask ‘Where do your customers come from?’ I invariably get the answer…oh I have people coming from across the country or globe!  Which is great but really how many people will come  from 3000 miles away to buy a chevy? Answer that question with 99% of your customers in mind and not the 1% that memorable.

It’s 2018 and almost everything can be done online from getting an education to buying a car to ordering supplies for your house. So how do you get people to your online site to do this….

First, you have to know who they are, what are their likes, dislikes, wants, needs, must haves, should have etc.
It sounds like a lot of work and it is, but you can do it – sit for a few minutes and identify your customer by creating a buyer persona. There are places online or companies that will help you (including me of course) such as the Facebook Audience Insights or Hubspot’s Make my Persona

Once you’ve done that, you can go about finding and reaching reaching them online.

Need help? Reach out to us and we’ll help with everything from target audience strategy to branding.

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02/01/2019 at 2:41pm
@BestBuySupport @GeekSquad I have been on hold for 27 min listening to music and how much you love me. My @LGUS refrigerator was repaired last week and is once again not working.
02/01/2019 at 2:36pm
@GeekSquad I have been on hold for 25 min trying to get another repair appointment for my @LGUS Refrigerator which was REBUILT/REPAIRED LAST WEEK. How do I get someone's attention
01/28/2019 at 3:25pm
A billionaire could spend ~$500 million on a losing presidential campaign or he could give it to @runforsomething today and we could sustain ourselves for 35+ years and elect, at minimum, 50,000 young diverse progressives to local office across the country.

Just saying.