“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” (Andrew Sullivan)
A while back I launched a bunch of people on blogging for the company that I was working for – centraljersey.com. I distinctly remember that I not only had to explain what blogging was but why they should do it, how often, and what to blog about. Ironically I never actually had one myself but instinctively I knew what we needed and how to get it from people outside my news organization.
So here I am 7 yrs later and I am finally doing it.
What should you expect from me?
I blog not only to ‘espouse my expertise’ but just when I see really cool ideas, businesses, ads, marketing. If you would like to get my opinion about digital marketing and advertising in this day and age after 20+ years in the industry (and I haven’t already dug into it) – let me know. shoot me a quick email: firstname.lastname@example.org or dm me @msaifee!