Helping your business to thrive in a digital world

If you know your customers…you CAN grow your business.  So true yet so many don’t understand what it means to know your customers. Whenever I speak with clients (or prospective clients), I ask ‘Where do your customers come from?’ I invariably get the answer…oh I have people coming from across the country or globe!  Which is great Read more…

Its been a while since I have posted on my own site…not because I have nothing to say…but because we have been very busy! We have helped many businesses in the last 6 months to accomplish many things from developing a mobile app, creating a new branding strategy, executing a digital marketing campaign AND even building a Read more…

A quote in a recent HBR article: “Ultimately, all businesses are transitional — we just can’t predict precisely when or how.” The examples of companies that they sited were interesting: Uber (clearly disruptive) Tesla (disruptive distribution model) Netflix But the ones that struck me as super interesting: UPS and Schwab While Schwab was a historical transformation (it Read more…

“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” (Andrew Sullivan) A while back I launched a bunch of people on blogging for the company that I was working for – centraljersey.com.  I distinctly remember that I not only had Read more…

Tweet…Tweet….

05/13/2019 at 11:57am
This

candidate

is

a...

Young

Moderate

Rhodes Scholar

Who speaks more than one language

And...

Got his start in politics as a two-term mayor.

This all applies to Cory Booker.

If you only thought of Pete Buttigieg please share and help point out race-based media bias.
03/15/2019 at 7:03am
sometimes they are and sometimes they aren't #digitalmarketing #branding
Brands Are Not Our Friends by @ibogost https://t.co/zG2ZU5RUow