Author: Madhavi Saifee

What time do you send email to your client list?

Did you know that you there IS a best time to send an email and have it be read (or atleast opened)?

Yes, you can schedule your emails to be sent to EACH of your clients based on their historical common open rate. That is a huge plus if you regularly send emails and just ‘hope they get opened’!

What about what device do most emails get opened? Mobile devices currently rank the highest.

There are great times to send a marketing email for your particular industry too. For example, the obvious one is for restaurants – it makes sense to send an email when planning for lunch or dinner is going one (between 11a-12p for lunch and 4-6p for dinner) but what about other industries?
Here is a great article on typical open and engagement rates:

The State of Email Engagement: When, Where, and How People Engage with Email

Don’t want to read the whole report – call us we know when and how to do it!

If you know your customers, you can grow your business

If you know your customers…you CAN grow your business.  So true yet so many don’t understand what it means to know your customers.

Whenever I speak with clients (or prospective clients), I ask ‘Where do your customers come from?’ I invariably get the answer…oh I have people coming from across the country or globe!  Which is great but really how many people will come  from 3000 miles away to buy a chevy? Answer that question with 99% of your customers in mind and not the 1% that memorable.

It’s 2018 and almost everything can be done online from getting an education to buying a car to ordering supplies for your house. So how do you get people to your online site to do this….

First, you have to know who they are, what are their likes, dislikes, wants, needs, must haves, should have etc.
It sounds like a lot of work and it is, but you can do it – sit for a few minutes and identify your customer by creating a buyer persona. There are places online or companies that will help you (including me of course) such as the Facebook Audience Insights or Hubspot’s Make my Persona

Once you’ve done that, you can go about finding and reaching reaching them online.

Need help? Reach out to us and we’ll help with everything from target audience strategy to branding.

New, New, New

Activating your business in the digital age

Its been a while since I have posted on my own site…not because I have nothing to say…but because we have been very busy!

We have helped many businesses in the last 6 months to accomplish many things from developing a mobile app, creating a new branding strategy, executing a digital marketing campaign AND even building a few websites!

I have not only focused on my clients but I also started on a new direction and have been teaching a upper level digital marketing course at State University of New York/Fashion Institute of Technology! Yes…I helped usher in 83 new digital marketers into the working world!

Keep your eye on this site as over the next few weeks, I will be introducing a new division of Samskara Digital!

Are you in a transitional business? Should you be?

A quote in a recent HBR article:
The examples of companies that they sited were interesting:
Uber (clearly disruptive)
Tesla (disruptive distribution model)
But the ones that struck me as super interesting:
UPS and Schwab
While Schwab was a historical transformation (it happened years ago) – it was UPS  that struck me.  You would think that UPS wasn’t in an industry that could be streamlined any further however they have recently purchased a CloudDDM which is a 3D printer company.  They have installed a bevy of 3D printers in the middle of their campus and can now 3D print parts and send to their shipping facility across the ‘alley’ and get them to the clients’ customers within 24 hours!  Thats interesting because someone at UPS realized that the 3D printers could impact their business if the printers were getting closer and closer to the end client.  They jumped into the business and help facilitate a faster response for THEIR clients which in turn generates a different revenue stream (digital manufacturing) for themselves.  Even though it won’t happen for years or even decades – they are transitioning.
For more details on the Schwab and the other businesses – read the whole article here
What does this have to do with you and your business?  Look at the top quote again:
Ultimately, all businesses are transitional — we just can’t predict precisely when or how.
Keep looking ahead to see what could happen or may happen and plan a strategy for addressing it.
I can help with that.  Getting an outsiders opinion on where your current business is always a good idea….

I intend to write out loud

“Blogging is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” (Andrew Sullivan)
A while back I launched a bunch of people on blogging for the company that I was working for –  I distinctly remember that I not only had to explain what blogging was but why they should do it, how often, and what to blog about.  Ironically I never actually had one myself but instinctively I knew what we needed and how to get it from people outside my news organization.
So here I am 7 yrs later and I am finally doing it.
What should you expect from me?
I blog not only to ‘espouse my expertise’ but just when I see really cool ideas, businesses, ads, marketing.  If you would like to get my opinion about digital marketing and advertising in this day and age after 20+ years in the industry (and I haven’t already dug into it) – let me know.  shoot me a quick email: or dm me @msaifee!